Other Details

DISPLAY

Insertion Based Scheme
Insertion Period of consumption Incentive
1-2 within 30 days from 1st insertion 0%
3-5 within 60 days from 1st insertion 3%
6+ within 90 days from 1st insertion 5%
Size Based Scheme
Size (scm) Incentive
240 to 600 3%
601+ 5%
Full Page 10%
Page Incentive
Left Hand Page 25%

RECKONER

1. Schemes will be applied in the order of Insertion Incentive, size incentive, B & W Incentive, (if applicable) and Left Hand Page incentive (if applicable)

2. Multiple Incentives cannot be clubbed. They are applied in successive manner as above on reduced base rates. And Premium if any, will be applied on the reduced base rate

3. B / W incentive not applicable for front and back page and for other pages in editions which have full colour printing facility

4. 10% incentive applicable for B / W ads (only in editions which are not full colour)

5. TOI Mumbai will include TOI - Navi Mumbai and TOI Thane

6. Left hand page incentive not applicable for page 2 and back page

7. To avail of multiple rate benefit, the size of the ads must be the same in all editions, however the client can avail of 50% variance in size in case of repeat insertions for the same combination / s

8. The above editions exclude the print run of TOI student editions. DAVP ads are carried in TOI student editions ( please contact our response offices for further details)

9. All ads in any of our publications will also appear on their respective e-paper editions available at http://epaper.timesofindia.com

10. TOI Delhi and Delhi Times include TOI Noida and Noida Times respectively

11. ET markets pages are applicable for 5 editions (Mumbai (ETMC), Delhi (ETDC), Bangalore (ETBG), Kolkata (ETKC) and Ahmedabad (ETAC)). All these 5 editions will have to be taken together to publish an ad in ET market pages

Disclaimer: All the rates given here conform to advertisers in the Domestic (Indian) market only. International advertisers are requested to contact BCCL (or its representatives in respective countries) for rates applicable in their geography

APPOINTMENTS

1. Minimum ad size for appointments is 48 scm ( 8 cms (width) * 6 cms (height) - for all editions . Thereafter ads will be accepted in multiples of 8 cms width only

2. Standalone ads will be carried in display pages with the Appointments slug on Wednesday and on other days, display rates will apply

3. TOI Ahmedabad Base Rate includes Ahmedabad Mirror

4. TOI Pune Base Rate includes Pune Mirror

5. TOI Bangalore Base Rate includes Bangalore Mirror

6. TOI Delhi includes TOI Noida, TOI Jaipur, TOI MP and TOI Gurgaon

7. TOI Mumbai includes TOI Nagpur

8. TOI Bangalore includes TOI Mangalore and TOI Mysore

9. TOI Lucknow includes TOI Kanpur

10. TOI East includes Kolkata, Patna, Bhubaneswar, Guwahati

11. TOI Pune includes Nashik, Kolhapur and Aurangabad

12. TOI Hyderabad includes TOI Vijayawada

13. TOI Coimbatore & TOI Trichy / Madurai cannot be booked as standaline editions

14. TOI Chennai's rate includes TOI Coimbatore and TOI Trichy / Madurai

15. The Horizontal half page of the broadsheet will be billed in size of 32.9 cms width

16. TOI means Ascent and ET means ET Ascent

17. Advertisers using any Power Package can additionally opt for any other

publication / edition at their respective multiple rates except in the case where the base rate of the publication / edition added is greater than that of the Power Package.

PREMIUMS FOR SPECIFIC POSITIONS IN TIMES ASCENT

Front Page: (32.9 x 25) - 20%, (16 x 25) - 25%

Page 3 - 15%

Back page (32.9 x 52.5), (32.9 x 25) & (16 x 25) - 15% additional on colour rates

Any other size - 20% additional on colour rates

Any other specified page / position - 10% additional

Note: Colour Ads in Parent Edition can go in as Black / White in Mandatory Edition. Eg: Colour Ad in TOI Mumbai may be printed in Black / White in TOI Nagpur

RECKONER

1. All ads in any of our publications will also appear on their respective e-paper editions available at http://epaper.timesofindia.com

2. The above editions exclude the print run of TOI student editions. DAVP ads are carried in TOI student editions (please contact our response offices for further details)

3. Black & White ads will be given premium paid position on Black & White pages only

4. Advertisers using any publication / edition at base rate can additionally opt for any other publication / edition at their respective multiple rates except in the case where the multiple rates of the publication / edition added is greater than that of the publication / edition at the base rate

5. ET Ascent Publication Day: Tuesday; Deadline: Monday

Size (scm) Incentive
121 - 240 3%
241 - 824 5%
824+ 10%

Incentive not offered for YOUR CV and GLOBAL JOBS

Applicable for Ascent, ET Ascent, NBT, MT & SnT

MIR includes Mumbai Mirror, Bangalore Mirror, Pune Mirror and Ahmedabad Mirror

VK - Vijay Karnataka

BUSINESS BY BIDS

1. TOI Lucknow includes TOI Kanpur

2. TOI East includes Kolkata (metro), Bhubaneswar & Guwahati

3. TOI Chandigarh cannot be combined with TOI Delhi (excluding Chandigarh) edition

4. ET Delhi includes ET Jaipur

5. TOI Hyderabad includes TOI Vijaywada

RECKONER

1. Advertisers using any publication / edition at base rate can additionally opt for any other publication / edition at their respective multiple rates except in the case where the multiple rates of the publication / edition added is greater than that of the publication / edition at the base rate

2. The above editions exclude the print run of TOI student editions. DAVP ads are carried in TOI student editions (please contact our response offices for further details)

ABBREVIATIONS

  • TOI - The Times of India
  • ET - Economic Times
  • MT - Maharashtra Times
  • NBT - Navbharat Times
  • VK - Vijay Karnataka
  • M - Mumbai
  • E - East
  • D - Delhi
  • Gur - Gurgaon
  • Bg - Bangalore
  • Pu - Pune
  • L - Lucknow
  • P - Patna
  • A - Ahmedabad
  • K- Kolkata
  • H - Hyderabad
  • Ng - Nagpur
  • Bhu - Bhubaneswar
  • Bho - Bhopal
  • Cha - Chandigarh
  • J - Jaipur
  • Gu - Guwahati
  • Kp - Kolhapur
  • Jal - Jalgaon
  • Ahm - Ngr - Ahmednagar
  • Kn - Kanpur
  • Mg - Mangalore
  • Che - Chennai
  • Go = Goa
  • Nk - Nashik
  • Au - Aurangabad
  • Co - Coimbatore
  • Vz - Vizag
  • MP - Madhya Pradesh
  • Ran - Ranchi
  • Hub - Hubli
  • My - Mysore
  • Bag - Bagalkot
  • Gan - Gangavati
  • Gul - Gulbarga
  • Shi - Shimoga
  • Chi - Chitradurga
  • Has- Hassan
  • All - All Editions

OBITUARY

ROUND THE YEAR Category Incentive

1) 25% on Display rates - Ads promoting National / Social Awareness / Family Planning Products / Books / Missing Persons

2) Ads promoting spirituality and theology - 50% on Display Rate upto 240 scm in TOI, ET, MT, NBT & SnT.

3) Sick Units registered with BIFR / SFC - 25% on all categories

4) Rates applicable for ad size upto 320 scm

# TOI (8 city) - TOI Mumbai, Delhi, Bangalore, Chennai, Kolkata (excludes Bhubaneswar, Guwahati and Patna), Pune, Hyderabad and Ahmedabad